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Customer relationship management (CRM)
B2B marketing
B2C marketing
C2C marketing
CRM and customer trust
CRM and customization
CRM and personalization
CRM capabilities
CRM components
CRM implementation models
CRM in financial services
CRM in health care services
CRM in hospitality, tourism, leisure, and events management
CRM software
CRM strategies
Customer behaviour
Customer relationship management
Customer loyalty
Customer retention
Customer satisfaction
Database marketing
Enterprise resource planning
Measuring CRM performance
Mobile CRM
Online customer relationship marketing
Online community management
Online consumer behaviour
Performance measurement
Relationship marketing
Sales force automation
Supply chain management
Total customer relationship management
Web CRM